3G 3G 3G

Branding annoys me to no end. I know that it is so pervasive that it is impossible to avoid but at least don't be so obvious. Currently my ire is focused on every cell phone company that mentions the "3G" network. Oy gewaltz.
G is overused, it is exhausted, retire it already. Perhaps the thing that annoys me it s that it seems as though the name is trying to latch onto the space age. As though the network were hurtling through the sky, banking and rolling, experiencing 3 Gs at every turn.
We all know it will be replaced in under a year by the 3.5 or 4.0. It wasn't enough to say "we have the fastest network" it needed a name. I looked it up. I know that this came after the 2.5 G. I know it has better spectral efficiency, and that it really does have some great benefits. But I don't care; honestly call it monkey's anus network for all I care as long as it works.